MUJH KO BHI TOH LIFT KARADE
“Kaise kaise ko diya hai… Aise vaiso ko diya hai Mujh ko bhi toh lift karade… Thodi si toh lift karade” From Adnan Sami’s song, ‘Lift Karade’ W ell, I do not know about you. But, the only times I heard or used the word ‘Viral’ was when there was an ordinary fever – the fever in the air, caused by some ordinary virus. For major fevers like Malaria, Typhoid etc., one never used that term… That was before the internet boom… Before FB, Instagram, YouTube and the like came up to spread this digital virus – so fast, so far, that people like me started wondering as Adnan Sami did… “Kaise kaise ko diya hai… Aise vaiso ko diya hai Mujh ko bhi toh lift karade… Thodi si toh lift karade” “Going viral isn’t random, magic or luck… It’s a science,” says Johah Berger. So, in the school/college curriculum, it’s time, they added this new science – ‘Science of going Viral’! Adnan Sami was a visionary writer and singer… Just listen to his lyrics and the song. Remember, he di...