KEEPING OUR CREATIVITY ALIVE AND THRIVING
Pic.: Ruma Chatterjee P resently, I am reading the book – ‘Pour Your Heart Into It’ – by Howard Schultz (Chairman and CEO of STARBUCKS). ‘How STARBUCKS Built a Company One Cup at a Time’... the byline of the book reads. Some two years ago, when STARBUCKS had just opened its first outlet in Mumbai, someone had given a copy of this book to me, and I had immensely loved it. Howard was not the founder of STARBUCKS. He was the one who took it over and made it what it is today... In the book, he tells us as to how he – and his wonderful team – made it ‘one cup at a time’... Yes, pouring their hearts into it! Incidentally, two days ago, I was having a discussion with a photographer-friend of mine. The discussion centered around the subject: how to keep our creativity alive in us. Just the day before, my friend had accompanied a very well-known photographer, his idol, to a scenic setting in the outskirts of Mumbai... It was a spontaneous decision... Ther...