THE INCOMPLETE MAN
A dvertisements and commercials are created with only one objective: to influence us, to sell, to promote and, enhance the brand value. Why else, do you think, such amazing ads and commercials are created? Several years ago, when Raymond started bringing out their commercials, ‘The Complete Man’, it had touched millions. Yes, I wasn’t the unsentimental odd-ball not to have been touched by it. After all, I was (I still am!) a ‘man’… and, Raymond was aiming to influence men directly, and men’s loved ones indirectly. It was a very effective campaign. Men, like me, wanted to be reassured that we were ‘Complete Men’… Ideals lovers, ideal husbands, ideal fathers, ideals grandpas, ideal uncles, ideal bosses etc… Perfect… Absolutely flawless. Yes, ‘The Complete Men’… Very happy, content and blessed souls in life! But, were we? I remember settling for Raymond when the time had come to select the wedding-suit material! Maybe, I wanted to present myself before my...