FROM MINDLESS BINGE TO MINDFULNESS
“Social media has become a self-esteem management tool and everyone is building their brand. But, it’s not authentic; it’s hollow.” Emily Leary, blogger and Social Media consultant I came across the above quote from Emily, a blogger like me (Correction: I am a blogger like her!)… but, unlike her, I am not a Social Media consultant… But, yes, what madam Emily says is one-hundred percent true… My relentless blogging finds its roots in my deep desire to manage my own self-esteem. I feel very, very good when I express in my daily blogs. But, does it end there? Mostly, it doesn’t. Invariably, the desire to promote myself – as a brand – takes over. No matter how much I deny it in public, there is this desire, this desperation to spread my wings, my reach – go viral, become a sensation… Yes, what counts, after some time - on being visible as a social media content creator - are pure numbers… subscribers, viewership, likes, comments, shares etc. But, that’s no...