THE GOOD-OLD ART OF EVENT-MANAGEMENT
W e never heard of the concept called ‘Event Management’, say two decades ago, the way we are hearing it, today. Today, every imaginable function or ceremony in man’s life - from a baby’s naming ceremony to a man’s funeral ceremony… yes, from cradle to grave - is called an ‘event’ in a professional event-manager’s lingo! If we consider the benefits of outsourcing the ‘headache, stress and tension’ relating to our personal, social and corporate events to professional event-managers, we would never mind spending a few lakhs on it... The art and science of event management is taught like Physics, Accountancy and Theology. Young boys and girls do MBA in this field… some, here in India, and some, abroad… yes, spending a bomb on it! While, I find it perfectly fine and necessary, I also see with delight how school and college boys and girls, and their teachers, often, organize events in their schools and colleges… be it a function like Annual Day, Teachers’ Da...