THE GOOD-OLD ART OF EVENT-MANAGEMENT
We
never heard of the concept called ‘Event Management’, say two decades ago, the
way we are hearing it, today. Today, every imaginable function or ceremony in
man’s life - from a baby’s naming ceremony to a man’s funeral ceremony… yes,
from cradle to grave - is called an ‘event’ in a professional event-manager’s
lingo!
If we consider the benefits
of outsourcing the ‘headache, stress and tension’ relating to our personal,
social and corporate events to professional event-managers, we would never mind
spending a few lakhs on it...
The art and science of
event management is taught like Physics, Accountancy and Theology. Young boys
and girls do MBA in this field… some, here in India, and some, abroad… yes,
spending a bomb on it!
While, I find it
perfectly fine and necessary, I also see with delight how school and college
boys and girls, and their teachers, often, organize events in their schools and
colleges… be it a function like Annual Day, Teachers’ Day, Fresher’s Day,
Send-off, Seminar or Workshop… or, be it an intra-college or inter-college
festival… Yes, I am hugely impressed by the way they channelize their energies,
strengths and skills to put together these acts so superbly…
And, guess what: all
for free!
“What you learn by organizing these fests and
events,” I tell these young boys and girls, who form Committees and Sub-committees and execute
their work as thorough professionals, “you can never learn in your classrooms.”
Personally, I place a
young boy or a girl, who has excellent organizing skills but poor marks, a few notches
above the one, who has excellent marks but poor organizing skills…
That education is very
special, you see!
GERALD D’CUNHA
Pic.: Anil Bedi
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