Gerald D'Cunha

  “Social media has become a self-esteem management tool  and everyone is building their brand. But, it’s not authentic; it’s hollow.” Emily Leary, blogger and Social Media consultant   I came across the above quote from Emily, a blogger like me (Correction: I am a blogger like her!)… but, unlike her, I am not a Social Media consultant… But, yes, what madam Emily says is one-hundred percent true… My relentless blogging finds its roots in my deep desire to manage my own self-esteem. I feel very, very good when I express in my daily blogs. But, does it end there? Mostly, it doesn’t. Invariably, the desire to promote myself – as a brand – takes over. No matter how much I deny it in public, there is this desire, this desperation to spread my wings, my reach – go viral, become a sensation… Yes, what counts, after some time - on being visible as a social media content creator - are pure numbers… subscribers, viewership, likes, comments, shares etc. But, that’s no...

L et’s accept it: Most of us spend a lot of time on social media – Whatsapp, Facebook, Twitter, Instagram and so on. So, it makes no difference at all for people like me, who do not watch TV or listen to radio as many around do. Young kids, who are hooked on to video games, and, we adults, who are hooked on to social media – honestly, I find no difference in our respective addictions. While we adults can get away by justifying our own addictions to social media, the little and young ones, who are at our mercy, can’t… at least majority of them. So, they have to go into hiding to play their games… We don’t have to. Everyone’s mind is weak, including mine. My justification, for spending some of my time on FB, is my passion for writing. I have been writing since I was a college boy… I would write notes in my dairies… hundreds of hundreds of them, every day. It was only in 2008, I started writing my daily notes directly in my blog. I wasn’t on FB for an...