THE SYNERGY THAT CREATES 'BIG'
Pic.: Elaine Pereira S iddhartha Basu was 33 when he, along with his wife Anita Kaul Basu, founded their company called ‘Synergy Communications Pvt Ltd.’. While Siddhartha was a multi-talented young-man, particularly in the field of quiz, his wife, with her own unique talents and strengths, was a journalist with India Today Group. I don’t expect anyone to reward me for my guess, that the young-couple was well aware why they were baptizing their new-born baby, their company, with the first name – ‘Synergy’! “Synergy is the essence of principle-centered leadership,” writes Dr. Stephen Covey while presenting his ‘sixth habit’, in his path-breaking book, ‘Seven Habits of Highly Effective People’. He adds, “When properly understood, synergy is the highest activity in all life – the true test and manifestation of all of the other habits put together.” In the year 2000, Siddhartha Basu was 46 and his baby, 12, was all set to walk into the teenage. That’s the m...