THE SYNERGY THAT CREATES 'BIG'








Pic.: Elaine Pereira



Siddhartha Basu was 33 when he, along with his wife Anita Kaul Basu, founded their company called ‘Synergy Communications Pvt Ltd.’. While Siddhartha was a multi-talented young-man, particularly in the field of quiz, his wife, with her own unique talents and strengths, was a journalist with India Today Group. I don’t expect anyone to reward me for my guess, that the young-couple was well aware why they were baptizing their new-born baby, their company, with the first name – ‘Synergy’!

“Synergy is the essence of principle-centered leadership,” writes Dr. Stephen Covey while presenting his ‘sixth habit’, in his path-breaking book, ‘Seven Habits of Highly Effective People’. He adds, “When properly understood, synergy is the highest activity in all life – the true test and manifestation of all of the other habits put together.”

In the year 2000, Siddhartha Basu was 46 and his baby, 12, was all set to walk into the teenage. That’s the most harrowing time in the life of one of the greatest living -legends of our times - Amitabh Bachchan. World says, KBC, the TV game-show by Basu’s Synergy, saved Bachchan’s life...

I say, Basu and Bachchan synergized and saved themselves... It was a monumental example of what Dr. Covey made famous through his teachings - a ‘win/win’ situation, a ‘third alternative’. There was Star Plus (later Sony) and there were scores of other players behind the scene, who have been invisible, who have made the Synergy last so long...  Fourteen years and eight seasons later, it is still rocking!

In 2007, Siddhartha Basu’s Synergy Communications Pvt Ltd teamed up with Anil Ambani’s media and entertainment group and became really big. Aptly, it was re-baptised as ‘BIG SYNERGY LTD’!

On the other side, Anil Ambani’s Reliance Entertainment teamed up with legendary- Hollywood-filmmaker, Steven Spielberg’s DreamWorks to create something really ‘big’ in the entertainment global screen!

What Star Plus or Sony had Basu hadn’t. What Basu had, Bachchan hadn’t; what Star Plus/Sony, Basu and Bachchan, in combine, had, Ambani hadn’t... And, what Ambani had, Spielberg hadn’t and vice versa...

Life, everywhere, abounds on synergy!


Last night, while watching KBC, there was a team of doctors from Anil Ambani’s Kokilaben Hospital. They were there to promote a social cause – ‘Organ Donation’!

“Wow,” I said in my mind, “how smooth it all can be!”

Ambani and Bachchan have been friends for so many years... How easy and mutually beneficial it can be if we bring friendship – the old name for synergy – into business... Sony and Basu have cast their synergy for so long and so strong... Basu and Bachchan have done the same for so long, and so beautifully... Ambani and Bachchan, and, now Ambani and Spielberg... it all works so miraculously when blend in the true spirit of synergy...

But, I shall, always, call it by the name I was first introduced to it: ‘THE MASTER MIND ALLIANCE’. Yes, my guru, Napoleon Hill, chose to describe it so. He would say:

“The human mind is a form of energy, a part of it being spiritual in nature. When the minds of two people are coordinated in a SPIRIT OF HARMONY, the spiritual units of energy of each mind form an affinity, which constitutes the "psychic" phase of the Master Mind.”

All said and done - and going all around the globe and coming back - it brings home only this truth:

If we are able to strike a great friendship, then, we are, very able to strike a great synergy, too, and create anything ‘BIG’...

Yes, in Life...


GERALD D’CUNHA


Comments

Vishnu S said…
Very akin to this, Hill covers the same in another lesson 'Cooperation' in 'Law of Success'. Vishnu S
Gerald D'Cunha said…
That's right dear Vishnu. Thanx. Love

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