SELLING IS GOOD... BLUFFING IS NOT







Pic.: Chetna Shetty

Like many others, I, too, believe that we all have to ‘sell’ our products, services, ideas, concepts, and, above all, ourselves. For example, as I am writing this Blog Post, I am conscious of my innate desire that many people should read it… That is, they should ‘buy’ it. Now, I may not charge for it; but, I yearn for their appreciation and validation.  When they say, that my Posts benefit them, inspire them… yes, I feel happy, useful and motivated to do more…

All of us sell… And, we have to…

All of us buy… And, we have to…

The old selling lesson had taught us that a smart salesman is the one who ‘creates the need’ in the minds of his customers and then sells to that need. So, we were told, quite early in life, that an Eskimo would buy the ice from our smart salesman believing that the ice is better than the one around him… Likewise, a bald-man would buy the comb from our smart salesman, as if it is his life-necessity!

Often, I, too, see myself ‘tempted’ to tell my prospects that their life will be ‘incomplete’ without the ‘stuff’ I have in my sales-bag… That, they will miss out something, regret or even cry all day long, yes, if they don’t buy what I have brought for them!

And, I know what a bluff that is!

The truth is that, I am desperate to sell… I am anxious. So, what I create in my prospect’s mind is ‘fear’… just as a charlatan does to  his helpless gullible!

Selling is good. When I am honest and when I operate from my innate strength, trust and good intention, there is no need for me to create any need in my prospect’s mind… I simply help him recognize it… Selling becomes a joyful and fulfilling experience…  

Let me try selling hard, and I can hardly sell…

On the other hand, let me try applying the Law of Least Resistance… and selling will be smooth for me… as smooth  as the ice around our Eskimo’s igloo… and, yes, as smooth as our bald-man’s head!

So, let’s sell… not bluff!

GERALD D’CUNHA

Comments

Anonymous said…
Good insights into selling. Thanks... Pravin N
April 3, 2014 at 6:48 PM
Utkarsh Khanna said…
A lot is rotten which happens in the name of sale.
-- Utkarsh Khanna
April 3, 2014 at 6:52 PM
Post a Comment

Popular posts from this blog

MUTHU KODI KAWARI HADA

Image
Pic.; Ashwin Mohta M y Hindi was always bad. It still is. One reason for this was, that they introduced Hindi for us only in 6 th standard. Or, was it in 8 th ? I don’t remember… I only remember struggling to write and read… leave alone speak! But, I loved Hindi movies, and, strangely, I could understand the dialogues and the lyrics of the songs… I used to sing those songs (of course when no one was around me!) as if I was the lyricist… One of the songs was a very funny one. ‘Muthu Kodi Kawari Hada’. It was from Mehmood’s super-hit comedy – ‘Do Phool’. I was a 15-year-old high-school boy when I had heard that song (not watched the movie). I could grasp the meaning of two words – ‘Muthu Kodi’… which meant ‘Give kiss’… But, what ‘Kawari Hada’ meant, I have no clue till date! It was just like ‘Why this kolaveri di’... Yes, why ask? Simply enjoy the beats… And, the beats are great… The rest... Who cares? Really! So, whatever bit of Hi...
Read more

SELLING MIRRORS IN THE CITY OF THE BLIND

Image
“I laugh when I hear that the fish in the water is thirsty. I laugh when I hear that people go on pilgrimage to find God.” - Kabir T here is a universal human weakness – and it dates back to the days of fallen civilizations – and it is: to place people on pedestal and trying to be smothered by them, feel loved and protected in their company… worship them as mentors, heroes,  gurus, Mahagurus and Satgurus… Make these mortals larger-than-life cut-outs, worship them as flawless, pure and give one’s all… And, then, ‘take’ everything from them blindly as divine… Give everything to them blindly… Eventually, what happens is:  one more dangerous bondage… What was supposed to free you now becomes a new prison… It’s sad to see this happen! T his room, where I am writing this Post, has no image of any deity. I have no image of any Guru or Master around me… My question is: “Am I not able to feel close to Almighty God?  How ...
Read more

"HAPPILY EVER AFTER IS NOT A FAIRY-TALE... IT IS A CHOICE"

Image
“Love doesn’t just sit there, like a stone… It has to be made, like bread; remade all the time, made new.” – Ursula K. Le Guin,  The Lathe of Heaven T welve years ago, when Brad Pitt and Angelina Jolie got married, the world began to hail the couple as ‘Brangelina’. It became a fashion for couples around us to call themselves so… Norbert and Teresa renamed them as ‘Noresa’…  Amol and Vishaka baptized their relationship as ‘Amoshka’… and, Salman and Nargis became ‘Salgis’! I and my wife, too, got tempted to re-christian our matrimonial relationship as ‘Germa’... That is, Gerald and Anima, to be precise! B efore I proceed any further, let me make it very clear, here… that, I have no business to judge on the break-up of Brad Pitt and Angelina’ Jolie’s marriage. I have no inclination to go into why, how, what when etc behind it… The couple ‘chose’ to split. And, it’s their choice… Only they know how good or bad… how joyful or pain...
Read more
THE WILD, WAYSIDE FLOWERS
There is, always, something extra-ordinary in the wild, wayside flowers...