SELLING IN GOOD FAITH... AND BUYING IN GOOD FAITH
Pic.: Manjeet Singh Kukreja
“Selling millions of records is great;
but, at the end of the day, it really
doesn't bring peace.”
- Toby Mac
On
some days, some words or phrases keep coming to your lips… and, they come
straight from your heart. Today, it was ‘In good faith’… I have used it, today,
in my conversation with, at least, ten people!
What was I trying to achieve through the use of this
phrase? Was I trying to ‘sell’ them something, make hem believe in me, or, in I
was trying to present before them?
Though I fully believe, that, in this world, each and
every one ‘sells’… and, though I know, that, if you have a fantastic product,
service or idea and do not know how to present it to those who it is meant to
reach, then, there is something wrong with your approach and attitude. Yes,
though I fully believe in this theory – rather, the reality – I refuse to
believe, that we should ‘mislead’, ‘hard-sell’ whatever we want to promote.
The mindset of hard-selling is quite a deceptive one. Often,
it makes you mislead your prospects, your clients and customers. You sell
anything - any product, service or idea, you need to be clear in your
conscience… You need to do it in good faith. Simply because, your prospect buys
from you it good faith!
So,
today, as I was talking to people – call them my prospects, clients, friends, or,
simply, well-wishers, yes as I was trying to present my idea, my plan, before
them, I was constantly getting in touch with the core from where I was
convincing them… I alone knew how true I was to my own conscience… And, I found
myself using the expression – ‘In good faith’… many times, today…
I am glad, I did that!
Frank Zappa had said, “Art is making something out of nothing and
selling it.” Did he, also, say this: “And, when you sell it with a clean heart,
it becomes a ‘fine art’?”
GERALD D’CUNHA
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